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Book Review: The Readers’ Advisory Guide to Horror, Second Edition by Becky Siegel Spratford

Since Monster Librarian has been around for quite some time, we actually reviewed reader’s advisory reference books in horror before there were many reader’s advisory books on the horror genre and even before social media became all-consuming. Most of these are on a page on our original website titled “Librarian Resources”. It’s pretty sparse, because anything published after 2014 will be found on this blog instead of the original site, and there really wasn’t much in existence then. What was once a fairly restricted community of readers and writers has grown like crazy, and the past few years have really boomed in terms of providing all kinds of helpful resources.

So it was a very big deal when Becky Siegel Spratford wrote a second edition to The Readers’ Advisory Guide to Horror, which was published in 2012. This month I saw her announce that the third edition will be coming out next year (wow!) so I’m republishing our review of the second edition now. She has kept it updated through her blog  RA for All: Horror.  If you visit now, Becky is counting down the days until the announcement of the titles for the HWA’s summer reading program, Summer Scares, for 2020.

With the horror genre having expanded its reach and audience considerably I will be curious to see the changes in the third edition!

 

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The Reader’s Advisory Guide to Horror, Second Edition by Becky Siegel Spratford

American Library Association, 2012

ISBN-13: 978-0838911129

Available: Paperback, Kindle edition

 

The Reader’s Advisory Guide to Horror, Second Edition, is the updated version of The Reader’s Advisory Guide to Horror, part of the American Library Association’s Reader’s Advisory series on genre fiction,. That is, the major professional organization for librarians endorses this as the authoritative text on reader’s advisory in the horror genre. The author, Becky Siegel Spratford, is a reader’s advisory librarian with a particular interest in the horror genre, and in promoting horror in the library– and is someone I admire very much. Updates for this edition can be found at her blog, RA for All: Horror. 

        The Readers’ Advisory Guide to Horror, Second Edition is an important book for a couple of reasons. First, because it’s published by the American Library Association, it is likely to reach a wide audience of librarians, and because it’s part of an established series on readers’ advisory, it has credibility as a resource for librarians who may not know much about(or like) the horror genre that other resources may not have. That opens a door for connecting a lot of people to books they may like. Spratford does a nice job of providing a concise history of horror, introducing some prominent authors, and addressing the classics. Spratford also mentions that many horror readers prefer to read only within one subgenre (such as werewolf books), and has set up the book to provide annotated lists for recommended titles in popular subgenres,. She also includes a chapter on horror resources and marketing, which does a very nice job of offering tools and strategies for growing and promoting library horror collections, not just during October but throughout the year. This is a topic that really needed (and needs) to be addressed– horror readers don’t just read horror as Halloween rolls around, and if your horror novels are shelved with the rest of the fiction they may not even know what the library has. I’m glad that Spratford specifically addressed this in her book.

        However, there are aspects to the book of which librarians should be aware. Spratford chose to define horror as “a story in which… unexplainable phenomena and unearthly creatures threaten the protagonist and provoke terror in the reader”.  That’s a very narrow definition. I recognize that for purposes of writing a reader’s advisory guide it’s necessary to set limits of what qualifies as belonging to a genre, but reader’s advisory librarians attempting to serve horror readers should be aware that many horror readers don’t require there to be a supernatural or unexplainable element in their reading. Because of the way she defines horror, Spratford’s breakdown of subgenres is sometimes problematic. For instance, in her chapter on “shape-shifters”, she included not only werewolf titles but killer animal books, and these two types of books appeal to different audiences. Many killer animal books have no supernatural aspect at all, such as Cujo, Stephen King’s novel about a rabid dog terrorizing his neighborhood (Spratford writes that Cujo “comes under the spell of demonic forces”, but that is not the case). Her chapter “Monsters and Ancient Evil” also combines in one list books that will appeal to different audiences- Lovecraftian fiction and more modern monster novels. In addition, Spratford leaves out the notable category of human horror. Books in this category aren’t literary novels of psychological suspense- they display the worst of human nature, without needing to employ the supernatural. Usually they have graphic gore, violence, and sexual situations (such as in the work of Wrath James White). This category doesn’t fall under Spratford’s definition of horror, and so it isn’t addressed in the book. Spratford  is covering a huge amount of territory in a limited number of pages, but it would really have benefited users, and readers, to have these particular issues dealt with, and hopefully we will see that in the next print edition. In addition to covering a wide variety of authors and subgenres, Spratford addresses whole collection reader’s advisory and mentions several categories of books outside the genre that horror readers might also enjoy, I especially appreciated her mention of nonfiction, as there are a lot of appealing nonfiction titles that horror fiction readers will probably never find on their own.

        Horror is a very difficult genre for both collection development and reader’s advisory. It doesn’t get much respect, or even recognition. The Reader’s Advisory Guide to Horror, Second Edition, although not a perfect tool, does a great job providing resources to librarians serving horror readers. Highly recommended for purchase by public and academic libraries.

Review by Kirsten Kowalewski

 

Women in Horror Month: A Look Back

An enormous amount of content was produced by and about women in horror during Women in Horror Month, 2014. I linked to a lot of this content via our Facebook page  However, since a lot of people don’t visit our Facebook page, I’m going to provide a list of links to places I visited and shared during the month that are related to WiHM(I really recommend that you visit there often, because not only will you get all kinds of awesome content that comes my way, but there are also links to all our blog posts– not just this blog, but the one for Reading Bites, and the one that notifies you of new reviews. So it’s a great way to see everything current).

Enjoy!

Mary Shelley Letters Discovered in Essex Archive-– The Guardian, January 15

Flowers in the Attic: The Value of Young Reading Perspectives-– Kelly Jensen, BookRiot

The Ghost of V.C. Andrews: The Life, Death, and Afterlife of the Mysterious “Flowers in the Attic” Author—  Kate Aurthur at Buzzfeed. For the first time, the family and colleagues of the author speak out to provide a fuller picture of her life.

The Literary Gothic— A web guide to biographical information on early supernaturalist authors, set to close down in June

Please Don’t Bring Me Flowers— Allison Peters, BookRiot

20 Black Women in Horror Writing— Sumiko Saulson. Essential reading for the month of February, for multiple reasons. Saulson also published a short ebook on black women horror writers in February of this year, available for free at Smashwords.

Women in Horror Recognition Month Facebook page

Gothic Pioneer Ann Radcliffe May Have Been Inspired by Mother-In-Law— The Guardian, January 30

Women Who Write Lovecraft by Silvia Moreno Garcia of Innsmouth Press

RA for All: Horror— Becky Siegel Spratford asks who your favorite woman writer in horror is.

Ania Ahlborn’s interview with J. Lincoln Fenn

The Rise of the Women in Horror Movement: Admirers, Haters, and Everything In-Betweeners at Brutal as Hell

Statistics on genre writer submissions by gender at Tor UK, by editor Julie Crisp. Crisp’s statistics demonstrated that women submit fewer manuscripts than men, at least at Tor UK, so sexism by the publisher isn’t the only factor at play.

Women in Horror Month: Girls Can Kill, Too!— Bloody Disgusting

Writing female protagonists, by Lisa Morton– HWA blog

Genre-blending from Mary Shelley to the present by J. Lincoln Fenn– HWA blog

Horror Roundtable on Sexism— HWA discussion. Read the comments section– it’s very interesting!

Women Destroy Science Fiction Kickstarter— Lightspeed Magazine. In spite of everyone’s insistence that all-women issues are not desirable, this Kickstarter campaign to fund an all-women writers’ issue of Lightspeed Magazine was so successful that the people at Lightspeed expanded to include issues called Women Destroy Horror (published as an issue of Nightmare Magazine) and Women Destroy Fantasy (published as an issue of Fantasy Magazine). The campaign is over, but this shows there is clearly a demand for work by women writers. Look for the special issues later this year!

Mary SanGiovanni on her personal experiences as a woman writer of horror.

Creating female protagonists, by Lisa Morton (again, although not the same piece)– RA for All: Horror

Women in Horror Month: Pseudonyms and Author Anxiety— KC Redding-Gonzalez

Rabble Rouser Wednesdays: On the Issue of Misogynist Writers and Readers by Paula Ashe

Hugh Howey on Self-Publishing

Mark Coker responds to Hugh Howey

Tonia Brown on her personal experience with self-publishing

What’s Wrong With Female Werewolves in Popular Culture? at Darkmedia

Women in Horror Month Archives 2014— Darkmedia

Spreading the Writer’s Word— A daily spotlight on a book by a woman writer of horror

Siren’s Call Publications— download their free ezine devoted to Women in Horror Month

60 Black Women in Horror by Sumiko Saulson— free download to this guide at Smashwords.

 

There is some great stuff at those links and I hope you will take the time to explore them. I hope you had a great time learning about women in horror, and especially women in horror fiction, during the month of February. Don’t think that just because the month is up that it’s time to stop, though! Keep your eyes open for news on how Monster Librarian plans to keep women writers visible over the next several months– it will be a challenge to keep it up with the Stokers coming up and all kinds of reviews to edit, write, and share, but it’s totally worth it. So welcome to March– another month set aside to recognize women’s contributions to the world. Let’s see where it takes us!

 

 

 

 

 

 

 

 

Monster Movie Month: Guest Post by Becky Siegel Spratford- Marketing Horror All The Year Through

Well, we’ve reached the end of Monster Movie Month. If you’ve been following along, you have a lot of background information, resources, and recommendations for both movies and books at your fingertips, on topics from Asian ghosts to killer rats. So how do you use all this to get horror movies and fiction into the hands of likely readers? We asked Becky Spratford, author of The Reader’s Advisory Guide to Horror, Second Edition (reviewed here), which includes an entire chapter on marketing horror, to share her expertise, and she wrote us this guest post.

 

 

Marketing Horror All the Year Through

By Becky Spratford

 

One of the biggest questions I get from my fellow librarians is how they can best market their horror offerings throughout the year.  Of course it is easy to get patrons to notice horror in October.  Every other marketer in the world is priming the public for all things scary, so when people walk in the library, they are horror hungry zombies, looking for their next meal.  We have to do little more than place the horror books within their line of sight, and patrons snatch up the books by the handful.

 

Ah, but the rest of the year we do not have the entirety of mass media working for us; we have to try just a little bit harder. But as daunting a task as it may seem, marketing horror to your patrons during the other 11 months of the year, is not as difficult as you might think. I have 2 easy ways you can seamlessly incorporate horror into your general work marketing books at your library.

 

First, let’s talk about traditional library displays.  Most of you out there probably put up a big horror display in October.  But why aren’t you doing it other times of the year?  The most common answer is that you think your patrons aren’t thinking about horror outside of October.  But in the last few years this is not necessarily true.

 

Let’s take the first 6 months of 2012 as an example.  In April, we saw the release of The Cabin in the Woods, a terrific and popular haunted house movie.  In May, there was the Johnny Depp vampire soap opera Dark Shadows and in June, the king of mash-ups, Seth Grahame-Smith helped to bring his bloody, smart, and amusing novel, Abraham Lincoln Vampire Hunter to the screen.  Each of those movie releases had their own marketing campaigns that resulted in buzz about them among the general public.  For each, a small display could have easily been created.

 

You begin by putting up a graphic of the movie poster on regular 8 ½  by 11 paper (just do a Google image search for the movie) next to a handful of books.  Then you grab some books that are connected with the movie.  So for Cabin in the Woods, you could pull out some haunted house books, vampire books for Dark Shadows, and some comic horror novels for Abraham Lincoln Vampire Hunter.  Displays do not need special shelving.  Just put books out anyplace where you have space.  For example, at the Berwyn Public Library, we put these small, current event displays up on our desk, on a top shelf that we keep clear to rotate with impromptu displays, and even on small side tables in our seating areas.

 

These current event displays not only show your patrons that you understand their interests, but they also make a trip to the library easier for them.  Patrons are daunted by the large number of books on our shelves, so anything we can do to pull out good books for them, makes them less intimidated and more willing to browse.  And, displays linked to current media darlings are a sure fire crowd pleaser.

 

But how do you choose the books?  Here is where I can help.  In my new book and on its companion website, I have a lot of lists that would help you to identify titles that you could highlight.  I am even fine with you using my annotations, as long as you cite where they are from.  In the book I have entire chapters on haunted houses, vampires, and comic horror that include long annotated lists of popular titles available at most public libraries.  On the website, RA for All: Horror, I use tags on each post.  You just need to choose a tag, like vampires, and all of the relevant posts come up.  There are literally hundreds of options at your fingertips.

 

Another way you can work horror into your displays throughout the year is to simply include a few horror titles in the mix in your larger, more planned displays.  For example, we have done displays featuring coming-of-age stories at our library.  Since this is such a popular theme in novels, on the display we included books from every genre.  There was literary fiction, science fiction, fantasy, suspense, and horror, just to name a few.  As I argue in my new book, a coming-of-age theme is huge in all horror.  In most horror novels, the protagonist has to overcome his own shortcomings, face his inner demons, and grow up before he can defeat the physical monster in front of him.  So what horror books can be included on a “Coming-of-Age” display? Any you want.

 

What about a display on gardening? I have lots of “plants of terror” titles to suggest to you in  my book or on the blog, but here are two of my favorites– The Ruins by Scott Smith and The Caretaker of Lorne Field by Dave Zeltersman.

 

This plan works with just about any theme.  If you just make an effort to incorporate horror into all of your displays, I am sure you will find a tale of terror to fit most displays.  The moral here is to consciously mix all genres into your displays.  You will have more fun, and you will make a wider range of patrons happier.

 

My second tip for marketing horror all year also plays off of the media.  I mentioned a marketing strategy for one-time movie releases, but what about the excitement we are seeing for popular horror television series throughout the year?  Again, let’s stick with just the first 6 months of 2012 and talk about two of the most popular series on television, period– AMC’s The Walking Dead and HBO’s True Blood (okay, technically True Blood is paranormal, not pure horror, but trust me, I will address that in a moment).

 

The Walking Dead ran on TV in the winter and spring, while True Blood is currently running this summer.  For each series I took a different marketing approach at the library.  For The Walking Dead, I focused on a web campaign of all things zombie.  On my blog, I ran many Walking Dead inspired posts and worked hard to incorporate book suggestions in these posts.  I did this throughout the run of the show, culminating with a display of zombie books in the library during the week leading up to the finale.

 

True Blood was a little more difficult, since its fans are mostly those who like paranormal stories.  In paranormal, the main thrust of the story is NOT to invoke fear, as it is in horror.  The scares come, but they are not the overall point of the work.  As a result, some horror fans do not like paranormal and vice versa.  But, that doesn’t mean NO horror fans like True Blood.  To address the wide range of appeal in the TV series and the book series, a few years ago, I created this list of Sookie Stackhouse read alikes broken up by appeal.  I considered all of the reasons you may like the series and included plenty of horror options on the list.  This list is available online and in the library and is one of most popular lists.

 

I hope I have inspired you to consider marketing horror throughout the year.  The popularity of horror TV series and movies today proves horror’s staying power.  And if huge production companies think it is okay to push horror during the other 11 months of the year, why shouldn’t you?  We have way less to lose than they do.

 

And don’t be scared of helping your horror patrons.  They are not monsters, they just like to read about them.

 

Becky Spratford is a busy Readers’ Advisor. Between manning a desk at the Berwyn (IL) Public Library and corrupting the minds of library school students at Dominican University, she runs two popular and critically acclaimed RA blogs: RA for All and RA for All: Horror.  Her new book The Readers’ Advisory Guide to Horror, 2nd edition (ALA Editions, 2012) is available now.  She also writes content for EBSCO’s NoveList database and is a proud member of The Horror Writers’ Association.  She can be reached at bspratford[at]hotmail[dot]com.